Lisa Johnson: Turning adversity into a multi-million dollar legacy

Lisa Johnson’s story is one of resilience, reinvention, and relentless determination. Growing up in the UK with limited opportunities, she dreamed of something bigger. Her path was anything but ordinary; she worked as a chicken farmer, actor, TV presenter, and even earned a law degree while holding a demanding city job. Despite her efforts, true fulfilment remained out of reach.

In 2011, everything changed with the birth of her twin sons. Balancing a high-pressure career and family life forced Lisa to reassess her priorities. She launched her first business, a wedding planning company but quickly realised she needed to understand the mechanics of success. With the help of a business coach and strategic planning, she turned things around, growing her business from zero clients to fully booked in just five months.

Now, Lisa is a globally recognized business strategist, known for her multi-seven-figure launches and innovative strategies. Her story inspires entrepreneurs to dream big, take action, and build their own version of success.

What you’ll learn In this Podcast episode

  • How That Strategy Co brings together Lisa’s expertise with three new elements, creating a one-stop destination for building sustainable online businesses.
  • The vision behind creating a complete ecosystem to support online entrepreneurs, offering accredited learning to elevate the online industry.
  • Lisa’s dedication to raising the standard of online education and showcasing the diverse, valuable career paths available in the digital space.
  • The role of core values in shaping That Strategy Co as a collaborative venture that draws on the brilliance of a talented team, moving beyond a personal brand to a collective powerhouse.

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